En este taller ‘Estrategia para Crear una Marca Sólida’, exploramos los fundamentos esenciales para construir una marca impactante y perdurable. Desde la definición de valores y la identidad visual hasta la conexión emocional con el público objetivo, cada paso se diseña para fortalecer la presencia de tu marca en el mercado. A través de ejemplos prácticos y análisis de casos, obtendras las herramientas necesarias para desarrollar una estrategia de marca efectiva y diferenciadora. Descubriremos cómo destacar en un mundo saturado de opciones y establecer una marca que resuene y perdure en la mente de los consumidores.
In this workshop, ‘Strategy to Create a Solid Brand,’ we explore the essential foundations to build an impactful and lasting brand. From defining values and visual identity to emotional connection with the target audience, each step is designed to strengthen your brand’s presence in the market. You will obtain the necessary tools to develop an effective and differentiating brand strategy through practical examples and case analysis. We will discover how to stand out in a world saturated with options and establish a brand that resonates and lasts in the minds of consumers.
David is a Principal consultant in Mercer’s Career Business located in Atlanta, Georgia. David assists clients in a variety of topics including: workforce rewards effectiveness, incentive plan performance motivation, talent relocation and global mobility strategy, and other people engagement practices. Prior to joining Mercer, David served in various corporate roles including Director of Global Compensation for a multi-national retailer, and most recently, was the Rewards & Mobility Leader for a global chemical manufacturer. His experience includes job architecture and leveling for global organizations, business restructuring and transformation, benefits effectiveness, workforce rewards and recognition, organization effectiveness and process optimization.
David earned a Master’s degree in Contemporary European Studies from the Universidad Carlos III in Madrid, Spain through the Trans-Atlantic Masters (TAM) program at the University of North Carolina – Chapel Hill. At UNC, David earned a BA for International Studies in International Economics, Political Science and Spanish. He is native bilingual in English and Spanish. David earned the Certified Compensation Professional (CCP) and Global Remuneration Professional (GRP) designations from World At Work of which he is a member. He has been a guest presenter on gender pay equity, workforce development and harnessing D&I business resource groups for enhanced business performance.
He serves in ALPFA – the Association of Latino Professionals For America – where he was awarded Outstanding Service to ALPFA in 2013. David currently serves in ALPFA as the U.S. Southeast Region Director. David also actively volunteers in Junior Achievement and is a member of the Georgia Hispanic Chamber of Commerce.
